Ben Bruce co-founder of the British Metalcore band Asking Alexandria was featured in early 2016 on the NTIO Guitar Player series but as a musician/songwriter and backing vocalist for AA releasing 4 studio albums he has garnered much attention for his popular Never Take It Off line. Releasing a follow up was a must for fans of Asking Alexandria and Ben. Manager of the music label 'KBB', he also  runs his own clothing brand as a fashion designer and owner called: Serpent and Co Clothing. Among his many projects he intends to release a solo album later in 2016 and appears as a supporting actor in the upcoming feature film American Satan with Andy BIersack. Ben teamed up again with the designers at NTIO to create a NEW jewelry line inspired by his lyrics, his band ans his many endeavors.

Remove before showering, bathing or swimming for longer wear. The silver tag is cast with the NTIO Logo on one side and bracelets that support an Artist, Band, Cause, Designer, Event or Group can show their logo on the other side. The tag for this necklace has "NTIO" stamped on one side and Ben's logo on the other.